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"This is precisely where we see our role"

Jürg Locher, Stefan Baumann, Marco Chinni
The SwissComply management team

 

Mr. Baumann, why did SwissComply AG decide to join AMAS?

Stefan Baumann: SwissComply has always been strongly positioned in the area of collective asset management, with a market share of around 30% in the outsourcing of compliance and risk management services. Joining AMAS opens up new opportunities for us to further increase our visibility in the industry and better exploit our market potential. AMAS plays a central role as an industry association and is an important standard-setter, particularly in the development and implementation of regulatory requirements. For us, membership means actively participating in this development and contributing our perspective.

How do you explain SwissComply's strong growth in recent years?

Regulatory pressure on the industry has increased steadily in recent years. This has led to growing demand for professional, practical solutions in the area of compliance and risk. After the successful implementation of the FINIG and FIDLEG requirements, a certain degree of saturation was noticeable in the market – at least in terms of traditional compliance and risk services. That is why we specifically sought opportunities for inorganic growth. With the integration of Primecoach AG and Lexpert Partners AG, we were able to expand our offering and bring additional expertise into the company. Both acquisitions have proven to be very successful so far.

Mr. Chinni, Mr. Locher – what motivated you to join SwissComply?

Marco Chinni: The regulatory landscape is becoming increasingly complex – both in terms of breadth and depth. It is becoming increasingly difficult for small, independent providers to cover this broad spectrum of requirements with their own resources. The merger with SwissComply offered us the opportunity to join forces and at the same time draw on a team with a high level of technical expertise. We are also creating additional efficiency through the targeted use of technology and AI.

Jürg Locher: In addition to this, there is a clear advantage in terms of scaling and pooling resources. Access to a specialized team in the areas of risk management and compliance enables us to provide our clients with even more comprehensive and targeted support—including in the specialist areas mentioned above. At the same time, our clients benefit from SwissComply's institutional stability and established network. In return, SwissComply and its clients benefit from the expanded range of legal services provided by our lawyers with their many years of professional experience.

Where do you see the greatest advantages of the two mergers?

Stefan Baumann: With Primecoach and LexpertPartners, we have been able to further strengthen our position in the area of collective assets and institutional asset management. Both companies not only brought valuable client relationships with them, but also in-depth expertise and a strong reputation. The fact that all clients have followed us in this step shows us how crucial personal relationships are in compliance and risk management. At the same time, our economies of scale and technological solutions enable us to implement regulatory requirements even more efficiently.

What makes your services in the area of risk and compliance particularly distinctive?

We see ourselves as a strategic partner to our customers. Our approach is practical, technology-based, and designed for sustainable, long-term impact. Through the targeted use of digitalization, artificial intelligence, and scalable processes, we can efficiently map even complex regulatory requirements. In addition, we are in close contact with authorities and auditors and have a thorough understanding of the relevant industry standards—this helps our customers enormously with operational implementation.

What makes your risk and compliance services stand out?

We see ourselves as a strategic partner to our clients. Our approach is practical, technology-driven and designed to deliver sustainable, long-term results. Through the targeted use of digitalisation, artificial intelligence and scalable processes, we can efficiently map even complex regulatory requirements. In addition, we are in close contact with authorities and auditors and have a very thorough understanding of the relevant industry standards – this helps our clients enormously with operational implementation.

Where do you think regulation is heading?

Marco Chinni: Regulatory developments are clearly moving towards even greater specialisation and a more international focus. Issues such as sustainability (ESG), cybersecurity and AI-driven processes are becoming increasingly important for supervisory authorities. At the same time, companies are expected to proactively integrate these issues – which requires expertise, technical infrastructure and forward-looking action.

Jürg Locher: Based on the principle of ‘same business, same risks, same rules’, it can be assumed that, in addition to funds, similarly structured products such as structured products or AMCs will also be subject to greater regulation in the future. Another area that could increasingly come into focus is digital assets. However, regulation does not only mean additional effort, but also opens up opportunities for market participants who proactively implement the requirements and thus actively contribute to protecting Switzerland as a financial centre.

How do you see the asset management industry in Switzerland developing?

Stefan Baumann: We are seeing strong growth, particularly in the areas of private equity and private debt. More and more internationally active fund managers are deciding to relocate their activities to Switzerland, not only for distribution but also for operations. Switzerland has established itself as an attractive location in this segment and now ranks third in Europe. At the same time, new topics are emerging, such as quant-based trading models, crypto assets, commodity strategies and other specialised mandates. These are all areas that are almost exclusively actively managed and entail special compliance and risk requirements – this is precisely where we see our role.