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Asset management is a cornerstone of the Swiss financial centre and creates considerable value for society. The services provided by Swiss asset management need to be better known to the Swiss public. Refreshing videos featuring industry representatives from all parts of Switzerland highlight the value of asset management in relation to various topics.

Over the coming weeks, you will learn about Swiss asset management, its value and achievements for Switzerland, and its key players in a series of new videos.

Switzerland is Europe's growth champion in Asset Management

With assets under management of CHF 3.4 trillion and a market share of over 11%, Switzerland is the third-largest asset management hub in Europe – thanks to stability, transparency and trust. The export ratio of over 30% shows that Swiss asset management has an impact beyond its borders.

• Strengthens Switzerland as a financial centre and promotes international competitiveness
• Anchors trust through high standards and sustainable investment strategies
• Drives innovation and stability in the financial system

Professional asset management secures our pensions

Over the past 20 years, capital market returns of more than CHF 600 billion have strengthened retirement provision – more than has been paid in by employers or employees. Asset managers are therefore a silent but indispensable pillar of our pension system.

• Secures retirement provision through long-term and sustainable capital investments.
• Generates stable returns for pension funds, which contribute significantly to the financing of pensions.
• Helps pension funds to make optimal use of their risk capacity and thus achieve higher benefits for insured persons.

Asset managers finance the transition to a sustainable economy.

Through commitment, sustainability strategies and targeted investments, the industry is making a concrete contribution to CO₂ reduction and a sustainable, emission-free economy. Self-regulation, sustainability against greenwashing and the Swiss Stewardship Code show that responsibility is not an option – it is standard practice.

• Supports the transformation of the economy towards greater ecological and social responsibility.
• Directs capital into forward-looking and COâ‚‚-neutral economic sectors.
• Promotes companies with sustainable business models through targeted investment.

Asset Management offers prospects – for over 60,000 qualified professionals.

The industry creates attractive jobs with meaning, an international profile and opportunities for development. In doing so, it not only strengthens the economy, but also Switzerland's expertise as a centre of knowledge and innovation.

• Creates highly qualified jobs for financial experts, analysts, portfolio managers, sustainability specialists and technology experts.
• Promotes the further development of skilled workers through targeted training and continuing education.
• Offers attractive career opportunities in an internationally networked environment.

Asset management makes Switzerland strong.

With its innovative strength, long-term thinking and substance, the industry generates billions in added value every year – and pays over CHF 4 billion in taxes. This is economic service in the best sense of the word: for society and the state.

• Makes Switzerland attractive to international investors as an asset management hub.
• Ensures stable framework conditions and contributes to the country's economic resilience.
• Promotes innovation and the use of new technologies in the financial sector.

Growth requires capital – asset managers provide it.

The industry invests in companies, technologies and infrastructure with a promising future. It specifically promotes innovation, even in areas where little risk capital flows. This is how visions become economic reality.

• • Provides companies with urgently needed growth capital.
• • Strengthens companies through professional risk management and long-term capital provision.
• • Supports start-ups and SMEs through equity capital and strategic investments.